Where Do You Stand Now?

[Cali Chris]

So Facebook and Wood Burning forums...that is my point. You only heard of it by accident.

It was not an accident by any stretch of the imagination. I am not in marketing either, but to say that any of us that have seen this for the first time on Facebook was an accident is an absolute fallacy. The advertising on social media and search engines is precisely targeted and is paid for by the company in the advertisement.

Of the millions of people in this country, 95% have not heard of the Elio. By any measurement that is a poor.

What does that say about mainstream media outlets like CNN, FOX and ABC. Each has had a story about Elio Motors aired on a nationally recognized show; which I only saw because my interest was peaked by the ad on Facebook. They have also aired dozens of interviews on numerous local tv and radio stations, but somehow I still did not see them until I searched for more info on Elio after seeing the ad on Facebook.

I would venture a guess that after five years, 90% of Americans still don't know of the Elio. If that is somewhat accurate, then I would surmise that social media (Facebook) is not very effective as a marketing tool.

It's a delicate balancing act. Should they dump millions into advertising to sell a car that doesn't exist yet or dump millions into making a car so it will exist. Facebook alone would be horrible, but they have a mix of exposure. TV, radio, Facebook, Twitter, etc.,etc. Their main goal is cost effective advertising and Facebook is a small part of that tool. Elio is building a platform or a brand. Facebook is what attracted me through a targeted add on my news feed. Now it allows me to follow them on their journey along with other outlets. It also seems to be the easiest way to get questions answered and a way to collect data and feedback for Elio.

I'd like to see Elio buy magazine ads in major car and motorcycle magazines as well as tv commercials eventually.

I can't tell you the last time I bought a magazine or watched a commercial except for the Superbowl ads. My wife and I DVR our regular shows then fast forward through all the commercials. Talk about a lack of exposure.

When the reserved people get their cars, that will do a lot to promote the company. I don't mind people asking questions about the car.

I couldn't agree with you more. Once they actually get their product on the road their business will exploded.

Also, they really need to go to the major auto shows like Detroit and LA ASAP.

I think this is a calculated decision. If they showed up at an event like this with a vehicle that doesn't even have the correct engine in it or proof that it can achieve the stated goals then the publicity could do more harm than good. In a defensive maneuver other manufacturers would dismiss the Elio to down play their vehicle and try to deflect attention back onto their own vehicles. All in good time. Once they have produced the production model and have achieved the four must haves they will attack with a very aggressive advertising campaign.


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[zelio]

It was not an accident by any stretch of the imagination. I am not in marketing either, but to say that any of us that have seen this for the first time on Facebook was an accident is an absolute fallacy. The advertising on social media and search engines is precisely targeted and is paid for by the company in the advertisement.




What does that say about mainstream media outlets like CNN, FOX and ABC. Each has had a story about Elio Motors aired on a nationally recognized show; which I only saw because my interest was peaked by the ad on Facebook. They have also aired dozens of interviews on numerous local tv and radio stations, but somehow I still did not see them until I searched for more info on Elio after seeing the ad on Facebook.



It's a delicate balancing act. Should they dump millions into advertising to sell a car that doesn't exist yet or dump millions into making a car so it will exist. Facebook alone would be horrible, but they have a mix of exposure. TV, radio, Facebook, Twitter, etc.,etc. Their main goal is cost effective advertising and Facebook is a small part of that tool. Elio is building a platform or a brand. Facebook is what attracted me through a targeted add on my news feed. Now it allows me to follow them on their journey along with other outlets. It also seems to be the easiest way to get questions answered and a way to collect data and feedback for Elio.




I can't tell you the last time I bought a magazine or watched a commercial except for the Superbowl ads. My wife and I DVR our regular shows then fast forward through all the commercials. Talk about a lack of exposure.



I couldn't agree with you more. Once they actually get their product on the road their business will exploded.



I think this is a calculated decision. If they showed up at an event like this with a vehicle that doesn't even have the correct engine in it or proof that it can achieve the stated goals then the publicity could do more harm than good. In a defensive maneuver other manufacturers would dismiss the Elio to down play their vehicle and try to deflect attention back onto their own vehicles. All in good time. Once they have produced the production model and have achieved the four must haves they will attack with a very aggressive advertising campaign.


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I agree with all of this. When I first heard of the Elio (through my son) in January I didn't know anyone locally who had heard of or seen it. I usually swim 3 times a week at the Roseburg YMCA and that is where I have my main social contact. I told people about my reservation last week and was amazed at how many people who asked if the Elio was "that 3 wheel car". When I asked where they had heard about Elio they all said it was on some TV show or interview. Obviously the word is getting out there. I am looking forward to another boost in reservations from the Florida and Savannah exposure. I have not seen the Elio personally but from what I have heard, seeing, feeling, sitting in the Elio encourages a lot of interest. Go Elio!

 

[Craig]

It was not an accident by any stretch of the imagination. I am not in marketing either, but to say that any of us that have seen this for the first time on Facebook was an accident is an absolute fallacy. The advertising on social media and search engines is precisely targeted and is paid for by the company in the advertisement.




What does that say about mainstream media outlets like CNN, FOX and ABC. Each has had a story about Elio Motors aired on a nationally recognized show; which I only saw because my interest was peaked by the ad on Facebook. They have also aired dozens of interviews on numerous local tv and radio stations, but somehow I still did not see them until I searched for more info on Elio after seeing the ad on Facebook.



It's a delicate balancing act. Should they dump millions into advertising to sell a car that doesn't exist yet or dump millions into making a car so it will exist. Facebook alone would be horrible, but they have a mix of exposure. TV, radio, Facebook, Twitter, etc.,etc. Their main goal is cost effective advertising and Facebook is a small part of that tool. Elio is building a platform or a brand. Facebook is what attracted me through a targeted add on my news feed. Now it allows me to follow them on their journey along with other outlets. It also seems to be the easiest way to get questions answered and a way to collect data and feedback for Elio.




I can't tell you the last time I bought a magazine or watched a commercial except for the Superbowl ads. My wife and I DVR our regular shows then fast forward through all the commercials. Talk about a lack of exposure.



I couldn't agree with you more. Once they actually get their product on the road their business will exploded.



I think this is a calculated decision. If they showed up at an event like this with a vehicle that doesn't even have the correct engine in it or proof that it can achieve the stated goals then the publicity could do more harm than good. In a defensive maneuver other manufacturers would dismiss the Elio to down play their vehicle and try to deflect attention back onto their own vehicles. All in good time. Once they have produced the production model and have achieved the four must haves they will attack with a very aggressive advertising campaign.


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Direct word of mouth marketing after the car hits the road.
1=2,2=4,4=8,8=16,16=32,32=64,64=128 and that is for each one car that hits the road. Pay the commission, the hell with advertising. JMO again

 

[JP]

I can't tell you the last time I bought a magazine or watched a commercial except for the Superbowl ads. My wife and I DVR our regular shows then fast forward through all the commercials. Talk about a lack of exposure.

True, true. I get several auto magazines monthly so I still see a lot of print ads. I think the internet is the way to go right now, especially through youtube videos like they are doing. I'd also like to see auto magazines test it when they start production. Those videos get lots of views

 

[Neal]

I am still convinced that the money I put on this venture is money well spent. If Em was trying to pull a fast one then why spend the money to secure a well outfitted factory and convince state governments to implement changes to laws. Both of these tasks take a tremendous amount of work to accomplish. The delays are something that is unavoidable when trying to start a new car company from scratch. The times for start of production have always been listed as projections not set in stone. I have complete confidence that the Elio will succeed because the concept is solid and I have heard the passion in Paul Elio's voice when speaking of his dream.

^^^^This

 

[R]

^^^^This

+1

 

[zelio]

^^^^This

I remember information explaining what symbols mean but I can't find it. I am assuming this means 4 thumbs up. Am I correct?

 

[Neal]

I remember information explaining what symbols mean but I can't find it. I am assuming this means 4 thumbs up. Am I correct?

Just pointing to the thread above mine. Agreeing with it.

 

[zelio]

Just pointing to the thread above mine. Agreeing with it.

Thank you for explaining it.

 

[DScott]

I first saw info about the Elio from a friend who FB shared it with me.. she knows I would be interested.. I've shared it now too.of my 270+ friends only one more has even said anything about it...sad.