Early Elioites locked in reservations based on EM's marketing the Elio's 4 required tenants to include 'anticipated' 5 star safety. Five star safety had/has meaning to the average driver. Without the 5 star safety claim, I doubt there would have been as many average driver reservations. I never thought 5 star auto safety standards were achievable for a narrow three wheeled motorcycle, however many reservationists did. I thought that it could be the safest motorcycle on the road and was/am willing to own/drive one while keeping that safety risk in mind. Marketing has changed to what it should have been in the very beginning since auto industry engineers were aware of NHTSA & IIHS safety standards and protocols in the beginning of the development process and the initial Hello Elio marketing campaign.