I thought it was rehashing previously released information, but it has clear substance; Elio has hired Corporate Fuel Securities to assist with this phase of fund raising for production. How would one be more direct than that? I do think Elio has had a challenge with putting too much information out that's too specific, that creates in a lot of peoples minds (including mine) an image that something is or isn't happening that has nothing to do with what's actually going on, because one can always go back and prove something was or was not communicated. I'm not sure if that is the corporate culture at Elio, or just the style of their PR team, either way it's problematic.
Think of the Queen of PR fails... Elio is nothing like her.
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