Ekh
Elio Addict
That's been restated. The total markup to the consumer is 30%. 20% to the supplier, 10% to Elio Motors. Paul mentioned this in his press conference, so I might have misheard -- it kind of flew by in an off-hand sort of way. But that's what I think I heard, anyhow.PE Has stated that options
will be cost plus 20%, we'll
see if that holds....
In any event, those are very thin margins. In the case of the examples in the "configurator" video, the wrap seemed fairly priced (it's only a half a car, after all), but the spoilers seemed pretty high to me ... $125/wheel for tire sensors and a display seemed a bit high ... but these are all hypothetical prices, and as Paul said, the market demand will dictate what's actually offered. Prices may adjust as demand for any given option becomes more clear, and as more firms compete to supply it. For instance, if you had several suppliers competing to supply rear view cameras and "mirrors", the price would probably head downward pretty fast.
What I don't know and haven't heard mentioned, is how Elio will certify the quality of the goodies. It looks as if they'll sell anything to anyone .... (humming the finale of "have a little priest from Sweeney Todd") but I'm pretty sure they wouldn't really do that.
So ... suppliers will compete to supply the vast demand (supposedly) for Elio tweaks and refinements. Their margins will be tight. The profits won't be enormous, not at 20%. So maybe there won't be a mad rush to supply every conceivable goody after all.
Just so long as I can get my rear view camera, safety LEDs on the wheel covers to define the corners of the vehicle at night, and my cruise control, I can make do. Of course, temptation lurks .. but I'm with whoever it was the scoffed at paying a couple of hundred bucks for non functional dams and spoilers which only add weight and hurt mileage.
time will tell.
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