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84mpg

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Have you seen just how many black cars there are in TV auto ads? It's a huge percentage! Seems like a lot of advertising guys disagree with you.
Well I think Ty might be right for the most part.

I'm one of those advertising guys. Over 42 years in the business with 20 years specifically in regional automotive advertising. I'm on the creative work end – not an account exec or paper pusher.

Sure, black cars are sexy. You do see a lot of them in national ads. The manufacturers spend a lot more money than you can imagine, to get the cars to look good. Even then, detail is hard to show and often gets lost. We see lines on a car because lighting creates highlights and shadows. It's kind of hard to see shadows on the surface of a black vehicle. So when you're shooting a black vehicle – you only have highlights to work with.

At this point, I would think Elio wants to make the car as visible as possible. A black vehicle might be sexy in an expensive video or print production, but a red or blue one would sure show the car and it's design better – overall. More bang for the buck. Just my 2¢…. ;)
 
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