Charlie G
Elio Addict
Questions of increased cost are just a question of translating marketing into sales.They could do that however right now the team currently travels in the white four-door pickup tow vehicle and an accompanying black van. They could do as you say and fly the team but that adds to cost and does not really allow for down time for the team between events.
I do believe we will eventually see a stepped up mass marketing campaign, including expanded test drive events meant for the general public and not just reservation holders as well as see more than one tour team, however all this will likely happen after production has started. We have to consider that after production begins EM will still have at least six months months of reservation holder and pre-ordered fleet vehicles to produce before they begin opening retail stores and delivery to retail customers. The last few months before retail stores open up is very likely when we will see the big marketing push.
If appearing on the morning news of one city a week prior to an event translates to a 20-car bump in sales for that day, then appearing in 2 cities a week potentially doubles that. I know I wouldn't have seen Elio's spot on the Denver news if I didn't seek it out.
I'm sure they've got this all covered, I'm just saying that unless they don't want more sales/hype - more exposure is good, and more cars will facilitate that.