Ekh
Elio Addict
I once published an article in Association of Quality and Participation Journal about goals, milestones, toll gates, and waypoints. Last quarter of 2016 is a goal, and nebulous at that. A timeline has waypoints, at the very least, and should have milestones as well. In EM's case, a milestone would be "driving the P5 on a public highway." Another might be "completed agreements with suppliers so that the vehicle is 100% sourced and costed."they did as promised .... announced production date set for last quarter of 2016
Waypoints are just that, markers as you pass from A to X. "Vehicle E-12 assembled" would be a possible waypoint. "All participants in Crowdfunding campaign contacted" would be another, while a milestone might be "$25 million goal reached 12/1/15."
Toll gates for EM are such things as: workers to be hired by 12/1/16. No workers = no production, so it's a toll gate -- you have to go through it to get where you're going. File SEC app revisions is another toll gate.
Gosh, I haven't thought about this stuff in years. All these concepts are REALLY REALLY HELPFUL in any kind of operational planning. You have to know where you're going, your route to get there, toll gates you have to go through (and in which order), and how you measure progress (milestones and waypoints).
Elio hasn't shared ANY of these things with us. Frankly, I question whether they even think this way for anything other than engineering questions. But then, they're not obliged to share these sorts of nuts and bolts with us, and I can see why they'd be reluctant to do so.
But if you want to build confidence in your investors, you lay all this stuff out on a good big chart and say "dates are subject to change" in big type right across the front. Dwight Eisenhower, who masterminded the invasion of France (Operation Overlord) famously said, "plans are useless, but planning's essential." I hope EM is doing the planning, and doing it the right way. It would be neat if they shared it with us, but people just don't realize that even the most meticulous plans have to have some flex built into them, because we live in a changing, fluid, uncontrolled world -- and shit's gonna happen.
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