The hotel tour is just where they stop along the way to get a little more exposure between bigger events as they have to trailer the vehicle and stop at hotels along the way anyway. I also think they know they are at least a year away from mass availability so they are taking advantage of these low key events to build up a network of people who are interested enough to put in a reservation and tell everyone they know about this product. Their whole marketing strategy right now is to expose as many people as possible without spending a lot of money.
Next year is when this tour pays off. I am sure a large marketing campaign will begin about the time Elio starts delivering these nifty little cars to those of us willing to reserve them ahead of time. That means that at the same time as they start spending big money on advertising people will actually start seeing these cars running around and a bunch of people will also remember either seeing one of having it mentioned to them.
It is always easier to sell products people are either seeing or have heard about and thats what this year is all about as they get ready for production next year.
Next year is when this tour pays off. I am sure a large marketing campaign will begin about the time Elio starts delivering these nifty little cars to those of us willing to reserve them ahead of time. That means that at the same time as they start spending big money on advertising people will actually start seeing these cars running around and a bunch of people will also remember either seeing one of having it mentioned to them.
It is always easier to sell products people are either seeing or have heard about and thats what this year is all about as they get ready for production next year.