RSchneider
Elio Addict
This is exactly what happened to Peble. Great idea but when the product came out, they made a few mistakes. First was that they came out with a product that the big manufacturers were 3 months away from releasing. Second was that they misread the market because the current smart watch customers were into things like running and cycling (which use Garmin and later on FitBit, Peble didn't include that (technically it did but you had to have a phone hooked up to it as it couldn't do it on it's own). Peble knew that Apple and Samsung were coming with their own watches and this Peble forced it to production. In the end, it was not that good of a product when released. Top it off, they needed more crowdfunding to get the next product to market which by then was way behind on technology.More likely Elio effect because EM advertised the high risk and specifically stated the possiblity of Elio vaporware with no guarantee to deliver. EM (Elio Marketing) simply didn't spend their whopping $141million of funding on R&D to get a validated product ready to market. Elio assembled a team of marketers that were very successful with their Say Hello to Elio Marketing Campaign. Some followers are now saying Goodbye to Elio after nearly a decade........Elio effect.
Another example is Plastc. The credit card that could do everything. Too bad Apple and Android pay came out a year before this company was going to release the product and thus no need for a single battery powered credit card which had questionable technology anyway (i.e. re-writable chip). Top it off, Apple and Android Pay use your fingerprint of facial recognition and are set up to give you a notice every time your credit card is used no matter what method (online, swipe and insert). To finish off Plastc, they were banking on very little vendors were going to use Apple or Android Pay and as anyone that uses it has found out, many actually do.