Charlie G
Elio Addict
Another - more optimistic - possibility is that it would be a very strategic move on Elio's part is to wait and release the numbers the day prior to or the day of a big news update.
If you anticipate a noticeable spike in interest and you want to emphasize the impact it has on reservations (to critics perhaps?). You can show the most improvement in daily average by grouping as many of the low-reservation days together as possible. Reporting too many days prior to a big announcement would dilute its impact.
By doing this, you can follow up a week later with the news that reservations since the announcement have "surged by <number> in just a week!".
If you anticipate a noticeable spike in interest and you want to emphasize the impact it has on reservations (to critics perhaps?). You can show the most improvement in daily average by grouping as many of the low-reservation days together as possible. Reporting too many days prior to a big announcement would dilute its impact.
By doing this, you can follow up a week later with the news that reservations since the announcement have "surged by <number> in just a week!".