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You can register using your Google, Facebook, or Twitter account, just click here.Americans didn't scorn the goofy looking VW Bug (my first car). It could be lack of marketing. Oddly, I have never seen a Smart TV advertisement.........or print add in my neck of the woods. The few Smart owners I've talked to like them.
... But, they are LITTLE TV spots.
eh?? Whatever EM does is their choice and I'm fine with it, but as you apparently know I am a fan of spending limited funding on production that generates a product to sell.............followed by spending actual sales revenue on TV ads and product marketing. Just different philosophies on spending limited funding sources. Most customers would find it frustrating to see a product advertised on TV that they want to buy, but is not currently available with no specific availability date.
I recall that originally, there were some TV spots emphasizing safety, then the TV advertising stopped when they couldn't get enough units imported to meet the demand. I'm sure that as soon as they stop selling every car a few weeks after it hits the lot then we'll see TV ads again.
More options out there than broadcast TV these days, although not good for TV advertisers like Elio spending money on TV ads and not reaching your demographic. Their focus may be on my old geezer demographic.
I remember the first time I saw this "small goofy car". I did think it to be small and goofy looking. Their business model seems to have worked out OK.
Using Honda is a good Fit for the discussion of Americans accepting small cars.
Speaking of small cars, when I worked at Dallas Power and Light back in the early '60s, there was a rather large man who drove a "Morris Minor".
