Ekh
Elio Addict
Do you have any clue what trade show presence costs? Polaris has money. Elio does not. You have a point about more consistent training for the largely volunteer people who manage to be nice, enthusiastic, and on their feet many hours a day. I know that they do have occasional briefings on what they're going to say and not say, but different people on that team have different levels of experience with the car and different amounts of knowledge about it. So a Playbook would be helpful.Elio Marketing needs a revamp at shows. This is one of the biggest auto shows of the year and Elio tucks themselves away behind an insurance carrier (State Farm), nowhere to be found on either of the two main show floors. So much for building excitement in the brand. Elio staff is friendly enough, but provided conflicting information about almost everything. Almost everyone I talked to or overheard was already an Elio fan. The display did little to garner new fans, which is sorely needed. Who's running this road show? Get your people on the same page at least! Amazon's presence pushing "The Grand Tour" was everywhere in public places and they don't even have a car, just a streaming TV show! Even Polaris had four Slingshots right in the main lobby and product placement is keen. The Polaris booth was busy every time I walked past, which was several times. Didn't hurt, they have a Slingshot giveaway... Despite having a showing @ LA, average new reservations since the E1c reveal have actually tumbled, just 111 last week... About the only presence sadder than Elio was the SmartCar area. Virtually no one looking, despite being in main showroom.
Regarding the display and the amount of visible presence throughout the show, I am sure Elio would welcome about half a million dollars to see that that happens. Just send Jerome a note saying that your check is in the mail, and I'm sure he'll be delighted.