The chart is a little misleading because the brackets don't represent the winner. But I look on the left will show all the placements:
#1 - Licorice
#2 - Marshmallow
#3 - Creamsicle
#4 - True Blue
#5 - Sour Apple
#6 - Rocket Silver
#7 - Red Hot
#8 - Mellow Yellow
http://eliomotors.wordpress.com/2014/04/04/the-champion-is-4414/
The survey was rigged! They claimed that the black was the favorite going in, brought yellow in as a "last gasp option" and then threw it up against black as opposed to some lesser or even medium-popular color.
Despite this, it still polled more popular than some other colors in raw votes, but they tossed it (as they had already decided they were going to), apparently because they figured it would be too popular and thus too costly to allow them to meet their production price target.