I don't worry about the tracking; I've turned all of it off, and my network is secure (I know, I built it).The problem with 10 isn't the interface, it's the extensive tracking and privacy invading "features".
That's one of the reasons why I use Linux. If a distribution decides to add in tracking or ads, people will quickly find that out and I can switch to another one.
Plus I don't do things like store personal banking and SS numbers on any of my computers.
But I do agree with you to a degree, most people would not know how to turn off or block "features" like I did.