Jayne Shelby
Elio Addict
Elio Motors Presents
F.I.N.
Elio is a soft name. It's a word that people don't like to say, as there is uncertainty towards how to say it and self-consciousness about how one sounds saying it. Elio needs a brand for this car. They need it to be the iconic name of a new vehicle. They need it to be simple. Memorable. They need it to coordinate with a marketing campaign. They need it to embody the core attributes of this vehicle. (They don't need a horrible concoction of numbers and letters, or some vaguely appropriate marketing word.)
F.I.N.
Elio Motors : Fun is Now. Future is Now. It's the End of Normal. (fin)
F.I.N. : The core aerodynamic principle. A descriptor of form and function. A memorable word.
"Have you guys heard about that new F.I.N. car?"
"Its narrow, and aerodynamic, like a fin"
"I think its made by ello or something, but it's the F.I.N. car"
"Fin. They say all these "Fs", like Five-star crash test, Fun, Future, First of its kind, affordable..."