Trusting
Elio Addict
My strip mall response was straight from Elio. They are looking to utilize underutilized strip mall areas where they can have a car or two parked in the parking lot in view of the store. Potential customers could take a test ride and then go into the store and check out how the options look and then order at kiosks. There will be no haggling over price and the ordered Elio would be available at the store the next day. So, a traditional mall wouldn't work well as the store employees can't be near enough to the vehicles. I don't see more than 3 or 4 employees per store at a time. Elio also said that their deal with Pep Boys was as a service center. It'd be nice if they allowed Pep Boys to also sell the cars. "I need a starter for a 1965 Mustang with a 289 V8, 5 quarts of 10W30, and a red Elio with a manual transmission with black carpet and no other options."
(that's not my configuration of choice)
The mall provides the traffic but the strip center provides easy access to test drives. Personally, I still like the mall idea better simply because of the volume of people seeing the car (in air conditioned comfort). "Serious" prospects should be willing to walk a few extra feet to test drive.
I suspect the biggest deal killer for going in a mall might be cost. I understand most malls not only want their monthly rent but also a percentage of sales.
Oh well, it isn't up to us, and besides we've already bought ours....
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