Elio Ads Starting To Appear On Tv

[booboo]

If I was in the ELIO advertising dept. I would look at billboards.
ELIO bullet points don't need much room. Target audience. Probably less money.

 

[Coss]

That's where repetition comes in to try & up your chances of being remembered.

Of course there ARE other ways to have a memorable commerical..... but I'm pretty sure that Elio isn't planning on modeling it's advertising based on the likes of Carl's Jr / Hardee's, Go Daddy, or Victoria's Secret.

Agreed; I think once the Elio hits the production line just seeing them is going to be a great advertising point.
For now, it's all about the money; they already spend a fairly good amount on the advertising they do; but they need funds for other goals; like building it......

 

[booboo]

@Coss I have a friend in Palo Alto being driven crazy by self driving cars. He said they are like a roadblock, obeying the letter of the law.
I hope our Elio's will perform well. Need to keep up with the other guys getting on the freeway, and off the line. 9.6 sec 0 to 60 or better.
Also the Elio looks like it should turn on a dime, I hope they work that out too.
Smooth ride, and no squeaks would be a nice way to show off too.

 

[wizard of ahs]

@Coss I have a friend in Palo Alto being driven crazy by self driving cars. He said they are like a roadblock, obeying the letter of the law.
I hope our Elio's will perform well. Need to keep up with the other guys getting on the freeway, and off the line. 9.6 sec 0 to 60 or better.
Also the Elio looks like it should turn on a dime, I hope they work that out too.
Smooth ride, and no squeaks would be a nice way to show off too.

I like SMOKING the tires myself..........but alas............NOT in an Elio...........at least not yet

 

[daniel Bazley]

I haven't seen any Elio ads either, but I guess that's my own fault for cutting the cable eight years ago because I was sick to death of all the relentless ads on TV. Talk about Irony.

 

[Kuda]

I like SMOKING the tires myself..........but alas............NOT in an Elio...........at least not yet

 

[slinches]

The billboard idea is good. I think one positioned in busy areas of freeways in major cities that says something like this will draw quite a few purchases:

Wouldn't you rather be in the HOV lane?
Elio: $7300, 84mpg with A/C & Heat

 

[raptor213]

If you take into consideration the genre of channels that EM is buying ad spots on - Golf Channel, NBC Sports, CNBC, MSNBC, Fox News, etc - it's actually pretty genius.

Call it profiling if you wish, but brand marketing by targeting niche demographics is how the industry operates.

Why advertise on Golf Channel and NBC Sports? Those channels are not included in a basic cable subscription (in most locales), indicating that a significant market share of their viewers have disposable income and are willing to spend it rather frivolously in the pursuit of 'keeping up with the Jones' and/or maintaining some semblance of cool factor in their leisure lifestyles.

Why advertise on CNBC? Their viewers are market savvy and fundamentally understand the in's and out's of new upstart businesses as it pertains to venture/angel capitalism, large-scale investment opportunities, return on investment, initial public offerings and stock transactions. There would be far fewer subjectively biased skeptics and naysayers in this genre of ad viewers, where numbers-based objectivity plays a major role in their decision making. EM would have much less explaining and reasoning to do with this classification of viewers, as they have the know-how and forward-thinking to conduct their own research and due diligence without having their hands held.

Why advertise on MSNBC? The lion share of their viewers are active and engaged from a position left of center on the political spectrum. They're on board with the claim that climate change is real, would do almost anything to shove it in the faces of the big oil enterprise, and are largely skeptical of any claim that lacks substance, research, evidence, or peer-review. They are environmentally friendly but understand that incremental steps are necessary in the pursuit toward all-electric autonomous connected vehicles.

Why advertise on Fox News? While on the complete opposite spectrum from MSNBC with respect to political beliefs and leanings, there is a stark difference in age of viewership. It's difficult to argue with the reality that Fox News viewers tend to be on the older side, meaning many of them are retired or nearing retirement age, with easy access to liquidity from investment portfolios and a 'now or never' mentality on life experiences.

Why divulge into all of this?

Elio Motors is at a stage where they need to market the vehicle to people who are:

a) willing and able to part with a non-insignificant sum of capital in exchange for the promise of a product delivery at some indiscernible date in the future,

b) able to finalize a purchase transaction without the need for conventional financing or the proposed "let your gas make your payments" credit card financing program, in the likely event those systems are not ready for public launch in sync with initial product delivery schedules, and

c) are more likely going to use the Elio as an 'and' vehicle rather than finding themselves in dire financial straits or immediate need for an affordable mode of transportation.

If you ask me, the marketing campaign that Elio Motors has undertaken makes perfect sense, given their current state of product development, fundraising, and business plan. In due time, I imagine we'll see more mainstream avenues of advertising that target the company's intended market share of clunker owners and financially disadvantaged that find themselves in need of reliable personal transportation.

 

[Ty]

If you take into consideration the genre of channels that EM is buying ad spots on - Golf Channel, NBC Sports, CNBC, MSNBC, Fox News, etc - it's actually pretty genius.

Call it profiling if you wish, but brand marketing by targeting niche demographics is how the industry operates.

Why advertise on Golf Channel and NBC Sports? Those channels are not included in a basic cable subscription (in most locales), indicating that a significant market share of their viewers have disposable income and are willing to spend it rather frivolously in the pursuit of 'keeping up with the Jones' and/or maintaining some semblance of cool factor in their leisure lifestyles.

Why advertise on CNBC? Their viewers are market savvy and fundamentally understand the in's and out's of new upstart businesses as it pertains to venture/angel capitalism, large-scale investment opportunities, return on investment, initial public offerings and stock transactions. There would be far fewer subjectively biased skeptics and naysayers in this genre of ad viewers, where numbers-based objectivity plays a major role in their decision making. EM would have much less explaining and reasoning to do with this classification of viewers, as they have the know-how and forward-thinking to conduct their own research and due diligence without having their hands held.

Why advertise on MSNBC? The lion share of their viewers are active and engaged from a position left of center on the political spectrum. They're on board with the claim that climate change is real, would do almost anything to shove it in the faces of the big oil enterprise, and are largely skeptical of any claim that lacks substance, research, evidence, or peer-review. They are environmentally friendly but understand that incremental steps are necessary in the pursuit toward all-electric autonomous connected vehicles.

Why advertise on Fox News? While on the complete opposite spectrum from MSNBC with respect to political beliefs and leanings, there is a stark difference in age of viewership. It's difficult to argue with the reality that Fox News viewers tend to be on the older side, meaning many of them are retired or nearing retirement age, with easy access to liquidity from investment portfolios and a 'now or never' mentality on life experiences.

Why divulge into all of this?

Elio Motors is at a stage where they need to market the vehicle to people who are:

a) willing and able to part with a non-insignificant sum of capital in exchange for the promise of a product delivery at some indiscernible date in the future,

b) able to finalize a purchase transaction without the need for conventional financing or the proposed "let your gas make your payments" credit card financing program, in the likely event those systems are not ready for public launch in sync with initial product delivery schedules, and

c) are more likely going to use the Elio as an 'and' vehicle rather than finding themselves in dire financial straits or immediate need for an affordable mode of transportation.

If you ask me, the marketing campaign that Elio Motors has undertaken makes perfect sense, given their current state of product development, fundraising, and business plan. In due time, I imagine we'll see more mainstream avenues of advertising that target the company's intended market share of clunker owners and financially disadvantaged that find themselves in need of reliable personal transportation.

You've definitely identified the groups that I would consider the first purchasers. However, that group is also less likely to put money down on a vehicle that "might" get produced. Typically, older, established people will be the ones to take a chance on the Elio and, I might add, they are most likely male as car-fans tend to be. But, that's all just Ty's take on things.