RSchneider
Elio Addict
Elio utilized social media to spread the word and raise funds. That’s the good side of social media. When you stop the updates through that method people will start to wonder what is going on and start the doubting. That is the bad. Telling people to sign up for email updates is counter to using the platform that you praised and used for raising finding. Elio should at least have a bi weekly update on Facebook and Twitter because that gets right into everyone’s face as opposed to email. When you have 300K followers you need to let them know you are still in business. Right now Elio is catering to the loyal followers.