I don't know why we always seem to be in the context that the business model is only the profit per Elio sale. You now how it is at the gas station, it's gas is almost sold at cost. They make money when you go in the store and buy something else. Same way at McDonalds and other places. It's the 'other' products where the profit is.EM has been saying their profit margin on the base model is approximately $1000, I'm not aware of any EM official saying anything close to $500. I was intrigued to see the BOM included in this recent SEC filing, since Paul Elio had made several references to having over 80% of the cost of parts nailed down, he evidently has more than that. What's not clear to me is even though it's possible to include assembly into BOM, whether EM does their accounting that way, I was curious if anyone here knew if that was possibly how the accounting and materials tracking partner they're using does things?
Same way with Elio, once you get hooked on your Elio, you just might chose to personalize it. And who else would you get those from? Well, of course from EM ! And getting it installed before delivery is best from a customer point of view. Just include it in and paid for by the financing.