Ekh
Elio Addict
If the test results are good enough, and they turn Road & Track loose with a surviving test vehicle, the flames will be self-fanning. Or maybe the fans will be self-flaming ... which ever!In this latest SEC filing, it looks like EM has built in just under $2k of profit in each base vehicle (Lord only knows the mark up for options), but I have no question that the MSRP is just that, a suggested price.
I also think EM points out in the SEC filing that they get it... they know who butters their toast, that reservation holders, especially a core group, represents one of their largest funding sources. I do see the 80/20 rule applying, and it will be interesting to see if EM caters to that group to attract others.
As EM moves through, and out of the coming testing phase, how will they fan the flames to entice more reservations I think will be interesting.