I find myself disagreeing on this point. EM can still raise the price at any time. Not for those who are making a firm commitment to purchase vis-a-vis today's announcement, but for later buyers. If those buyers sign up to buy a vehicle based on a changed price of $11,111.11 (for example)...
... and then immediately stop. Two reasons:
1) Continuing might reveal data which refutes your thesis.
2) Stopping allows you to truthfully claim that you found the data in the "last place I looked".
Listing an equity on an exchange is not tied to the release of more shares. While that could happen simultaneously, (since the board has already authorized the sale), it is unlikely to pan out that way. The smartest move is to time the dilution coincident with a major positive announcement...