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Elio Motors @ New York Auto Show 2015

goofyone

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Cool. Hopefully, it'll have a decent headline and not something like "Delays don't deter weird 3 wheel car company hopeful" or "Three wheel venture teetering on edge awaiting government funding" ... I'd much rather see "Wildly popular Elio to make major announcement about early production at NY Auto Show" or "84MPG? That's old news. The Elio has proven to get 92 MPG yet maintains $6,800 price"

As the article is destined for the Men's Style section and not the business section I would say it is highly likely this will be a male oriented puff piece and not some serious hard hitting reporting which of course is exactly what EM needs. :)
 

RUCRAYZE

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As the article is destined for the Men's Style section and not the business section I would say it is highly likely this will be a male oriented puff piece and not some serious hard hitting reporting which of course is exactly what EM needs. :)
Considering they frequently have pics of models wearing suits that cost about the price of an E, it is indeed a special section -lol
 

Lil4X

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Our company used to put on regular seminars for companies considering exhibiting at industrial trade shows, and there are a LOT of hidden costs beyond renting the booth space. Construction of the booth, signage, products and mockups, literature, and of course staffing the booth all have to be considered when budgeting. Sight lines, architecture, displays and even booth staff have to be organized to get the best bang for the buck out of these major capital outlays. It's a very complex evolution, getting an effective visual presentation together and its goal is to get a maximum number of qualified buyers or influentials out of the aisle and onto your carpet for you to make a positive and memorable impression on them.

Surveys have for years have shown that far and away, delegates come to these shows to see new technology - period. Involve your prospects in demonstrations rather than static models. We remember a very small fraction of what we see and hear, but we recall what we touch, what we handle and what we experience to a far greater degree. You want to be memorable? Here's your chance.

Your mission, should you decide to accept it, is to create interest and a positive experience for your guests and to set up a private meeting with your best prospects offsite during the show run, or in their offices the following week. You don't make major sales on the show floor, you are only setting the stage for the full prep, approach, examination, prescription, solution, motivation, trial close and follow-up that follows. There are horses for courses, you use your sales team to bring interest into the exhibit by setting appointments with key prospects. Your marketing staff are the tour guides, and engineers conduct the demos in the exhibit (being SURE they know how). The entire experience is as carefully orchestrated as a Bach concerto. The trick is to answer questions, treat every guest as a customer, but focus on the major prospects, the media, and the industry influentials. That's the job of your executive staff.
 

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